Reasons People Fail in Network Marketing | Part 3
Another Reason for Failure in Network Marketing is Poor Training.
I am a college professor by profession. I have earned 2 Master’s degrees and a PhD. I have taught countless classes and I think it is safe to say that I know the fundamentals of training and teaching people.
MANY UPLINE SPONSORS LACK GOOD TRAINING SKILLS
Unfortunately many upline trainers have a poor understanding of training people for success in business.
They think that if they do a zoom call that is high energy, full of stories of THEIR success or someone else’s, then they have actually done some teaching.
The above scenario is how most training occurs in the network marketing world.
Anytime I have been on these calls with previous companies I was with, I always hung up in a matter of minutes.
You see, on the DISC Personality Profile I am a high I low D.
High I people are very motivated but also extremely disorganized, especially with the use of their time. Our minds jump from one idea to another. Staying focused is quite a challenge for the High I personality.
So, if you are going to get any of my time then you’d better have some information that is invaluable for my success and something I can use.
This means that I am very motivated to learn EXACTLY WHAT TO DO to build my business. If a trainer tells me about their recent trip to Hawaii or her latest cruise, I tune out. My thinking is “good for you, but I could care less.”
They assume that this is what everyone wants. And many do.
But it is also true that many do not. I’m one of them. I’m one of those rare birds that is not motivated by world travel. I’ve been to Japan, the Caribbean, Hawaii, the Bahamas, and a few other places. I am ALWAYS glad to get home.
You may be just the opposite and love the idea of world travel.
My point is that trainers should stop the assumptions and tell their downline what to do, what to read, and what not to do. They need to answer the REAL questions in a new network marketer's mind.
MANY UPLINE SPONSORS TALK TOO MUCH ABOUT THEIR SUCCESS
Dreaming about a fabulous vacation is NOT training and it’s not helping people to learn HOW to succeed in their business. I’m amazed that network marketing trainers don’t get this.
When I was in my pervious company (yes, I’ve bounced around a few until I found the one I’m in now) my upline sent out a text telling us of the amazing and detailed training that would take place that evening. She GUARANTEED it would get us a minimum of 10 new recruits.
She had my interest, so I joined the call. She began by rambling on about how she and her husband had just returned from an amazing trip to another country.
Then, she allowed a lady to share her story of how the products lowered her LDL cholesterol from 430 to normal range in less than 2 months. It took this lady 30 minutes to share that story.
Finally, after 45 minutes she began to tell us this secret strategy that would get us 10 recruits, guaranteed!
Here it is: Take your phone, open your contact list, and call at least 150 of them over the next week. Anyone and everyone in your contact list is a prospect.
The script she provided was simply this.
“Hey Joe, I know we haven’t talked in over a year, and I don’t have much time as I’m running into a meeting. But I wanted to give a quick call and tell you that I just got involved in something that has changed my financial bottom line incredibly. I’d like to send you a video about it and then call you later to get your thoughts. I’ll text the link right now. When can you watch it?”
Now, for some people this may be something they would actually do. But not me.
You see, I know the people on my contact list, and I pretty much know how they would respond to that approach. And just to prove it to myself I actually did try it with one person, and I got the result I expected, “No thanks, I’m good.”
A BETTER APPROACH
The approach can work with some people, but I would tweak the phraseology to something more natural like:
“Hey, Joe (small talk about how are things). I’m involved in a project that has done wonders for my health and even my finances. I know that we are all interested in good health, and I was wondering if we could talk soon about what I’m doing. And hey, if it’s not a fit for you then that’s ok.”
Then just roll with their reply.
If you are not in health and wellness then simply formulate the approach to fit your opportunity.
You see, my previous upline sponsor was teaching us a phony approach. She was telling us to lie and act like we are so busy that we only have enough time for a 30 second call.
I prefer (and I believe you do as well) a more natural and honest approach.
Her approach to training simply isn’t good. She is, in my opinion, a terrible trainer.
What she should do is create a strategy for rebuilding or re-igniting relationships in your warm market and then provide insights as to the best ways to approach them. But this is not in her skillset, so she doesn’t teach it.
GOOD TRAINING DOES EXIST
Good training does exist. I have benefitted from it. But it is rarely offered by your upline.
Good training is offered free of charge on YouTube. You’ll have to do a lot of searching to find it but it is out there.
There are also paid sources for training. Some of are very affordable and some require quite a large investment. But ALL of it can be found for free on YouTube if you’re willing to look for it.
I offer some free stuff on this website. I’m also involved in a Facebook group that my upline sponsor started. He offers awesome free training that is natural and avoids the hype tactics so commonplace in this industry.
Back to the natural approach to talking to people.
HOW TO TALK TO PEOPLE
I recently introduced a health product to a friend of mine. We have been friends since 1991. We speak frequently and I know the boundaries of what things are open for discussion.
As we talked we started talking about some health issues we both have (for me, had). I told him what I had done, and he immediately was interested in learning more.
I gave him some information to review and he called me back within the hour and wanted to know how to order.
He got a great product that has helped me, and I got a nice commission check.
You see, you and I have people we are comfortable talking to about pretty much anything. Those are the people you can call and have a general conversation with. At some point in the conversation, the opportunity to share with them will likely come up.
IF IT DOESN'T FEEL NATURAL, DON'T DO IT
If it doesn’t feel right, then don’t go there. Wait for another time when you are talking and see if it naturally comes up then.
My upline sponsor teaches a no pressure, very respectful approach. The quick call, acting like you’re running into a meeting approach, seems so false and fake … because it is (at least to me). I’m not interested in that, and neither are most people. But maybe you think it’s a good approach. If so, go for it.
Get some good training.
Comments
Post a Comment