Why Most People Don't Make Money in Network Marketing

 If I've heard it once I've heard it 1000 times ... 

"Most people don't make money in network marketing." 

This is a typical reply from the typical nay-sayer. 

My reply has always been the same. 

That simply is NOT true. 

The video below provides much needed insights. 

Here's the truth: Network marketing has produced 20% of millionaires globally (see here).

Now allow me to explain why so many don't make much money.  

Just because someone enrolled, signed up, or purchased a starter kit; does not mean that person is IN network marketing. All it means is that they have (or had) an interest in making some money (either a little on the side, as a part-time side hustle, or possibly a full-time career).

 
They have taken the action step of enrolling but that's about it. When nay-sayers look at the percentages of people who "don't make money in network marketing" they are not taking into consideration that those people haven't taken the action(s) necessary to make money. 
Oh, they may have mentioned it to a friend or two, but after those friends showed no real interest, then the newbie decided to not talk to anyone else.

When the nay-sayer sees a graphic such as the one below they feel vindicated in their view. 

BUT the small percentage of folks making the big money have done something those in the lower income tiers haven't. 

They have actually worked the business in spite of the challenges. 

It's as simple as that! 

These percentages are basically the same for most sales industries. For example, the majority of realtors make only a few sales a year while the big earners, those who have multiplied millions in annual closings, work hard to gain buyers and sellers as clients. They WANT to work the business and:

• they aren't stopped or hindered by the challenges
• they follow their passion and desire to live at a certain economic level and 
• they work very hard to get there. 

Those realtors who earn much less simply don't relentlessly go after buyers and sellers everyday. 

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Interestingly, a few weeks ago I was working in the homes of 2 different realtors. The industry is in somewhat of a downturn at the time of this writing. In one home I asked the realtor how business was going. She was sitting on the sofa watching cable news. She said, "Oh, it's terrible right now. I haven't had a closing in 3 months and I don't have any listings." She chose to respond to the downturn by sitting on the sofa and watching the news. 

As I knocked on the door of the other realtor, she let me in her home and apologized as she rushed back to her office. She was finishing up a call with a client. She came out and was almost out of breath. I said, "How's business these days?" She said: "I am so swamped. I have 3 closings THIS WEEK and getting ready for 2 more next week!" 

I caught a glimpse of her large computer monitor in her office and I could see that she had her Gmail page open. I said, "Looks like you have lots of emails to reply to." She said, "Yes, most of those are clients requesting listing appointments or wanting information about financing or their closing."

These 2 realtors had different approaches. One sat around watching news and complaining about the downturn while the other was going full jets. One had a real estate license but the other was actually IN the real estate business!

That same difference applies to network marketing,

The majority of network marketing recruits have merely signed up and this is why they make little to no money. The ones that make it to the highest ranks treat it like a business and they get out of it exactly what they put into it. 

So, there is a BIG difference in being IN network marketing and simply having joined a network marketing company. Those IN it are out there DOING it. 

I trust this has been helpful. 

Tony Guthrie

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