Reasons People Fail in Network Marketing | Part 1

 

Not Treating it as a Real Business

There’s a reason that your upline sold you on enrolling in your company. He or she told you that you could be in “business” for yourself. You obviously liked that idea. The idea of being in control of your schedule, your time, your finances, and pursuing the lifestyle you’ve always dreamed of; motivated your decision to join. The idea of being in business for yourself, in and of itself, was inspiring.

But maybe you don’t have much business experience. Maybe you have been primarily a stay-at-home parent or a typical employee. Two noble realities.

The day-to-day aspects of operating a business has never been something you needed to know much about. You could have learned it because you are just as smart as anyone else, but you simply haven’t needed to.

So, when you launched YOUR business you started with a very minimal understanding of how to grow and manage that business.

So, you did things like post pictures of your products on your Facebook page. You posted selfies of you using the products. You posted motivational quotes and testimonies from those in your upline who are bringing in the big money.

You did this because it’s all you knew to do. It was normal. No shame in that.

But it didn’t work. No one ordered the products. No one texted you and asked, “How do I join?” 

You may have posted a picture of your company’s awesome, made-by-leprechauns in the back country of Ireland, protein powder. It’s the greatest protein powder in the universe and you can prove it!

But still, no one ordered.

Why?

Because of a basic BUSINESS concept that says …

People love to buy but they hate to be sold.

And they don’t typically buy protein powder unless they are actually looking to buy protein powder.

The good news is that you don’t need to run out and enroll in business courses at the local community college or go for an MBA. Actually, neither of those would help much.

But you do need to understand 2 vital components of building your network marketing business.

Prospecting and Marketing

Ugh! Sounds so challenging, right?

But actually, neither are difficult and both can be easily learned.

Prospecting is active.

Prospecting involves simply talking to people in your warm and cold market about your products and/or opportunity.

You never want to ask them if they are “interested” in your products or opportunity. The better approach is something as simple as saying, “I’ve just started doing something that has made a big difference in my health.”

Many times, that statement will cause them to ask for more information. If they don’t you can ask if they are “open” to learning more. You see, people can easily say they are not interested in something, but no one wants to seem “closed.” Just changing a few words can be a game-changer.

But you have to learn the best prosecting techniques for you.

I’ve found that conversations related to health tend to come up naturally. People talk about their health. People will even ask you about your health.

So, when I’m asked about my health I say, “I’m doing better than when I was in my 30s.” Usually people will say, “Really. What has caused that?” (I’m in my 60s by the way).

The idea is to prospect nicely and naturally. People seem to be more open to this approach.

Marketing is passive.

Marketing is what you do to draw people’s attention to your business opportunity and products. The fact that you are reading this proves that marketing works. You downloaded this e-book because I marketed it to you. Something within my marketing approach caused you to want to get this e-book.

Marketing can involve making Facebook and Instagram reels, making YouTube videos, starting a Facebook group, creating a blog, writing an informative e-book, and so forth.

All businesses market!

If you are not marketing and prospecting then you are not treating your business like a business. You need to spend less time posting your product links (which you should NEVER do, in fact you never even mention your products or your company name. Do you have any idea what my company is? Exactly!) and spend that same time learning better prospecting and marketing techniques.

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